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Biography


born & raised
in East Los angeles

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Biography


born & raised
in East Los angeles

 Photo by  Alexander Sommer

CAROLINA
IBARRA-MENDOZA

kah-rOw-lee-nah
i-BAH-ruh men-DOH-zah

A Los Angeles based Xicana feminist artist, freelance graphic designer, photographer, and creative director. Carolina has two bachelor’s degrees in graphic design and women’s studies from the University of California, Davis. Since completing her Master’s of Fine Arts degree in graphic design from Otis College of Art and Design, she has successfully applied the critical thinking used in her women’s studies background towards a conceptually rich application of graphic design. 

She has traveled to England to study British exhibition design and the Netherlands to tour several design studios. As an artist she views the world through a unique lens shaped by her vibrant cultural heritage as a Mexican-American, adventures abroad, and academic pursuits; these influences have folded into an aesthetic that is minimal, clever, crafted for the project, and speaks on multiple planes. Her strengths range from conceptual development of large-scale projects to detailed production of visual images and typographic based communication. Previous clients of hers include Mayor Eric Garcetti's Gender Equity team, Atlanta on FX series, and Legion on FX. Currently, she is incredibly proud to be creating the feminist archive website AgainstViolence.Art with world-renowned artists Leslie Labowitz-Starus and Suzanne Lacy.

In addition to her commitment to the visual arts, she also loves music and enjoys playing the flute. Carolina is part of the UC Davis Alumni Marching Band-uh as both a performer for the annual Picnic Day event and a "Board-Member-At-Large" in charge of designing the bi-annual newsletter. For fun, she occasionally participates in a Burlesque Marching Band in the Bay Area. She is most regularly involved in an all women's Buddhist Fife & Drum Corps Marching Band, currently preparing for a performance at the Honda Center in Anaheim September 2018. 

Carolina is involved in two non-profit organizations: Las Fotos Project (LFP), and The Montebello Historical Society (MHS). As the Chairwoman of Publicity for the MHS and an active photography mentor for LFP, she demonstrates her incredible passion for revisiting the past and investing in the future from a feminist perspective.

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CV


design anythingdesign anywhere

CV


design anythingdesign anywhere

EDUCATION

Otis College of Art & Design, Los Angeles, 2016

Master of Fine Arts in Graphic Design 

University of California, Davis, 2012

Bachelor of Arts in Design,Visual Communication

Bachelor of Arts in Women's Studies, Sexuality Emphasis

EXPERIENCE

ARIADNE: A Social Art Network (Leslie Starus & Suzanne Lacy) Website,  October 2017 - Present

  • Application of extensive knowledge and understanding of feminist theory and history.
  • Consultation on bridging the feminism of the 70s/80s into contemporary feminist discourse.
  • Refined and defined visual branding of ARIADNE: A Social Art Network.
  • Copyrighting and editing of content as part of overall identity. 
  • Cohesive narrative and visual approach of content.
  • Photo retouching of historic images. 
  • Web Design.  

_I Crop Collective Co-Founder, Nov 2016 – Present

  • Creative Director & Graphic Designer.

LA Mayor's Office: Innovation Team (Eric Garcetti), Freelance Graphic Designer, February - March 2017

  • Created the branding strategy for the LEAD LIKE A WOMAN event.
  • Produced all of the material for the Inaugural Los Angeles State of Women & Girls Address and Young Women's Assembly.
  • Collaborated with print-production and technical teams to assure quality of product. 
    • Printed Material: Event Programs, Badges, Donation Cards, Table Cards, Podium Design, Certificates, Award Designs, and Thank You Cards.
    • Digital Material: E-Invite and Presentation Deck.
    • Wayfinding Signage & Banners.
    • Interactive Poster Series.

Cashmere Agency, Freelance Graphic Designer, June 2016 - Present

I've produced visual graphics and branding solutions that maximize exposure and buzz for major brands, music artists, and film/TV projects in the online space. With the growing importance of social media and interaction with consumers online, Cashmere provides a comprehensive strategy that aims to reach the 18-35 years old, tech-minded demographic in an innovative and organic way. Working for Cashmere has given me the opportunity to work with high-profile clients such as Snoop Dogg, Adidas, FX Network programs, and AOL inc. amongst others.

Acapulco Mexicatessen Tortilleria, Freelance Senior Graphic Designer, 2012 to Present

  • Discuss design parameters with Management.
  • Proposed and presented several designs to Management.
  • Revised and edited designs based on feedback.
  • Executed Brand refreshment.
  • Created and applied visual identity to: product packaging, tote bags, calendars, signage, and business cards.

verynice Design Studio, Graphic Design Internship, October 2015 – December 2015

verynice is a global design-strategy consultancy that ignites movements, builds brands, and change perspective. Their “give-half” business model inspires thousands of practitioners to engage in pro-bono work. It was a great honor to work with the verynice team. As an independent contractor of verynice I reported to the Designer and Director of Design Operations to perform production for a selection of verynice's Design projects. The design projects vary on creative output: some require following and executing existing branding guidelines while others involve developing new branding solutions.

Otis College of Art & Design, Teacher Assistant, Fall 2014

  • Guide students in critical thinking and creative development through project-specific meetings
  • Lead small group discussions about visual methodologies

Davis Feminist Film Festival, Graphic Designer, 2011-2012

  • Given creative freedom to develop and implement identity to posters and flyers distributed around town

Crime Victims Assistance Network (iCAN) Foundation, Volunteer Graphic Designer, Fall 2011-2012

  • Created an informative video
  • Designed several flyers and posters

“Disciplining Sexuality, Unruly Performances” mini-Conference, Speaker and Graphic Designer, 2011

  • Conducted extensive research.
  • Gave a public speech based on the findings.
  • Designed a poster on the “(Mis)Education of Latina Youth.”

Fellowships & exhibitions

Arts for LA, Cultural Policy Fellow, Montebello Representative, September 2017 - May 2018

  • Red Barn Gallery
    • Currently working to support Montebello city to expand, improve, and support arts and cultural policy and infrastructure.
    • Direct access to seminars and lectures on cultural policy, government infrastructure, public art initiatives, communication strategies, and leadership building topics.
    • Purpose is to design a spring action project.

The Woman’s Building & Metabolic Studio, Fellowship & Exhibition, March 2017

Fifteen women artists received a fellowship from the Woman’s Building and Metabolic Studio’s Special Projects in Archiving to create new works inspired by the history and legacy of the Woman’s Building and the feminist art movement. Considering the collaborative principles of the Woman's Building, I created The Madre Tierra Workshop: a selfless self-portrait mixed-media workshop grown from the seeds of the Madre Tierra Press (1982) in partnership with Las Fotos Project.

TECHNICAL SKILLS

  • Expert in InDesign, Photoshop, Illustrator, and AfterEffects.
  • Expert in Traditional & Digital Photography.
  • Moderate knowledge of Html & CSS.
  • Familiar with Processing.

LANGUAGES

  • Fluent in English & Spanish.
  • Music (in the key of C).