Freelance Graphic Designer, Cashmere Agency, 2017
With the growing importance of social media and interaction with consumers online, I contribute to the comprehensive strategy that aims to reach the 18-35 years old, tech-minded demographic in an innovative and organic way. I created visual art that exists within each fictional world as an extension of the TV show's universe.
All of the visual components (such as graphic motifs and illustrative techniques) were directly inspired by the in-depth research I conducted about the Aztec culture and history. As a result, I've been able to cohesively introduce a new aesthetic that respectfully references its historical origins.
In addition to providing visual solutions, I've also contributed to the crafting of several written components including:
Located at the heart of East Los Angeles: Acapulco Mexicatessen Inc. Tortilla Manufacturer carries on the legacy of the ancient Aztecs through their 7,000 year old recipes. We offer a complete line of fresh tortillas available in a variety of flavors including Flour and Traditional (Mexican corn) style, along with tostadas and chips made with real premium quality Nixtamal.
Working with Matthew Manos from the verynice global design strategy consultancy as an intern strengthen my humanitarian approach towards my design practice. As a result of working with Matthew and his team, I began working with my own pro-bono clients including The Montebello Historical Society (MHS).
In early 2016, I created the new visual identity for the Juan Matias Sanchez Adobe Museum and Historic Site through a meticulous breakdown of historically based typography, iconography, and image making. I've designed flyers and brochures for the museum in addition to providing valuable solutions to strengthen community outreach and marketing opportunities. As a result of the positive reception of my creative direction, I have since earned the position of the Chairwoman of Publicty for the MHS board.
I’m currently spearheading the new Mujeres of the Adobe Exhibit.
The City of Chula Vista has been named one of ten finalists for a Smart Cities Council Readiness Challenge Grant. The Smart Cities Council, the world’s largest smart cities network, is awarding Smart Cities Council Challenge Grants to help five American cities apply smart technologies to improve urban livability, workability, and sustainability.
The City of Chula Vista, in partnership with the Port of San Diego and the City of San Diego, submitted a comprehensive plan focusing on innovation in energy, telecommunications, and transportation.
Graphic Design by IMCarolina:
Located at the heart of East Los Angeles: Acapulco Mexicatessen Inc. Tortilla Manufacturer carries on the legacy of the ancient Aztecs through. They offer a complete line of fresh tortillas available in a variety of flavors including Flour and Traditional (Mexican corn) style, along with tostadas and chips made with real premium quality Nixtamal.
The logo comes in two forms
The Juan Matias Sanchez Adobe, built in 1845, still stands at the center of old Rancho la Merced in Montebello. Recently restored, Rancho la Merced is the City's oldest standing structure.
The first stage involved distilling Erin Marie's incredibly approachable personality into typographic form.
Based on my research of existing logos: I decided it would be best to provide two visual solutions instead of a singular logo.
Dillon Tostado is a down-to-earth authentic and creative individual. His primary artistic medium is music. He excels in his abilities to record and performs as a freelance Trumpeter. After meeting over some beer/cider and hotdogs, he came to me with his typographic idea written on a used napkin: a beautifully creative hybrid of his name in the form of a trumpet. He entrusted me with the task of actualizing his vision by refining and rendering the design.
We are proud of our collaborative efforts.
As an extension of my pro-bono work with verynice.co, I collaborated with aspiring young entrepreneurs by guiding them in an intensive, four-month startup incubator via Catapult. Catapult provides participants with an immersive experience during which they must build, pitch, fund, and launch a venture.
About the concept: