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Introduction


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Introduction


RED BARN GALLERY

WORK IN PROGRESS

ArtsForLA ACTIVATE Cultural Policy Fellowship, 2017-18

Action Plan: 
To establish a permanent art space that would generate creative opportunities for community members in the city of Montebello.

Overview:
Veronica Diaz (former ACTIVATE 2016-17 Fellow) and Carolina Ibarra-Mendoza have successfully presented to the Montebello Historical Society the opportunity to adopt an abandoned barn built in 1898 and transform it into a future art space. Ultimately we plan to form a cohesive proposal to present to the City of Montebello and lay the groundwork for saving the abandoned historical site and transforming it into a community gallery space and art studio. 

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Co-Lab


Co-Lab


CO-LAB Manifesto

poster

Printed on canvas material
18” x 24”

Description:

This public artist manifesto defines ethical work expectations for collaborators and freelance artists. The manifesto is a declaration of standards with playful references to the nuances of a varied and personal work environment.

The poster displays experimental imagery created in the darkroom using circular objects on light-sensitive paper; the subsequent image was later scanned and manipulated through both analog and digital processes. The merging of the single objects in the image reflects both the identity and methodology of collaborators as they redefine their roles as co-creators of original artwork.  

Collaboration project with Paola Gil for Boss Lady exhibit as part of the Viva La Muxer annual fundraiser for the non-profit Las Fotos Project.

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18th Street Art Center


18th Street Art Center


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18th street arts center

Art Catalogue

The 18th Street Arts Center (2014-15) Catalogue is a 100-page publication dedicated to a list of visiting and resident artists.

Most of the artists featured in the catalogue created site-specific work, as a response, we took direct visual cues from the topography of Santa Monica by using large scale maps, wayfinding signs, and navigational structures. Throughout the creative process, we experimented with shapes and meaning to create a system for guiding the viewer through the book the way physical spaces guide people through wayfinding. Each section was artistically crafted to have a unique and cohesive design approach that would complement and not compete with the art on display; we carefully curated the images throughout the publication.

See this publication on ISSUU

Collaboration project with _I Crop Collective.

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ELAC + VPAM


ELAC + VPAM


gala

Design associated with the first East Los Angeles College & Vincent Price Art Museum's joint Gala.

Description:

This project involved visually merging two distinct institutions with their respective styles: East Los Angeles College (traditional) & Vincent Price Art Museum (contemporary). Our typographic experimentations fused serif and san-serif typefaces to represent each of the institutions values and visual styles. A Spring palette inspired the selected colors and gradient approach - serving as both a literal and figurative representation of transformation.  

The design included the Save the Date promotional materials, printed invitations, donor cards, auction catalogue, event signage, presentation, and program book that features articles on honoraries: Ernest Camacho, Kevin De León, Deborah Marrow, and John Valadez.

Collaboration project with _I Crop Collective.

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Theatricum Botanicum


Theatricum Botanicum


will geer's theatricum botanicum 

_I crop collective

VIP INVITE COLLATORALS

VIP invitation for Theatricum Botanicum Fundraiser: “An Evening with Beau and Ezekiel Bridges Reading ‘Johnny Got His Gun’”

Trumbo’s book, “Johnny Got His Gun,” is a tale of an American Soldier from World War I who lost most of his body in an explosion but his mind kept intact, making him a prisoner of his own body. Our interpretation of the character’s turmoil and the dark recurring themes of memory and loss informed our creative direction. The stark contrast between the opposing forces of white and black values was used in the event collaterals to help elevate the story in both elegance and respect.

Logo Placement:

The peace sign, taken from the book cover of the “Johnny Got His Gun” was broken apart in the front of the invitation conveying both the physical and mental rupture where the real effects of war collide. The invitation simultaneously presents the opportunity for the separate pieces to come together and form the peace sign, embodying the character’s newfound mission for promoting peace in the time of war.

Collateral Details: 

Thick card stock gate folded invitation card with card RSVP and corresponding envelopes.

Collaboration project with _I Crop Collective.