gala

Design associated with the first East Los Angeles College & Vincent Price Art Museum's joint Gala.

Overview

This project involved visually merging two distinct institutions with their respective styles: East Los Angeles College (traditional) & Vincent Price Art Museum (contemporary). Our typographic experimentations fused serif and san-serif typefaces to represent each of the institutions values and visual styles. A Spring palette inspired the selected colors and gradient approach - serving as both a literal and figurative representation of transformation.  

The design included the Save the Date promotional materials, printed invitations, donor cards, auction catalogue, event signage, presentation, and program book that features articles on honoraries: Ernest Camacho, Kevin De León, Deborah Marrow, and John Valadez.

Collaboration with _I Crop Collective