Freelance Graphic Designer, LA Mayor's Office: Innovation Team (Eric Garcetti), February - March 2017
I designed and applied branding throughout all event collaterals for the Inaugural Los Angeles State of Women & Girls Address & Young Women's Assembly. As a Freelancs Graphic Designer, my contribution involved implementing the "Lead Like A Woman" event branding throughout all of the visual assets including: event flyers, presentation backgrounds, multiple printed programs, invitations, printed notebooks, awards, certificates, banners, wayfinding, and signage.
The Innovation Team is an in-house innovation ‘start-up’ (i-team) inside the Los Angeles Mayor’s Office of Budget and Innovation (MOBI). We help leaders and city departments implement a data-driven and human-centered design process to assess problems, generate responsive interventions, and deliver measurable, sustainable results and impact.
Fifteen women artists received a fellowship from the Woman’s Building and Metabolic Studio’s Special Projects in Archiving to create new works inspired by the history and legacy of the Woman’s Building and the feminist art movement. The Madre Tierra Workshop is Carolina Ibarra-Mendoza’s contribution: a selfless self-portrait mixed-media workshop grown from the seeds of the Madre Tierra Press (1982) in partnership with Las Fotos Project.
The workshop began by introducing the young participants to the Madre Tierra Press (1982) publication: “a written and visual work by a collective of thirteen Chicana Women in conjunction with the Women’s Graphic Center.” After an initial discussion, we reflected on our unique interpretation of Madre Tierra/Mother Earth as we created new ways of documenting and creating art over the course of the 3-Day workshop.
While working with color and paint, the participants were able to focus on the unique elements of their chosen plant. Once a pallett was created, we transformed the colors to create our own unique filter in order to paint our photos as we embarked on an urban hike around Boyle Heights.
We were able to create an open and friendly environment that ecnourages independent discoveries, mutual respect, and collaboration.
Las Fotos Project declared this summer, the summer of Self-Care! 17 girls spent four weeks reflecting, photographing, journaling and talking about self-care and self-love. This is the zine they created. Come tomorrow, Thursday, July 28th to our Boyle Heights office (1927 E. 2nd St. LA 90033) from 5:30pm to 7pm and check out the photos they made. We will also have a life-size copy of the zine and we'll ask you to take our self-care pledge!!! ❤️📷🌻