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Acapulco Mexicatessen Inc. 

Located at the heart of East Los Angeles: Acapulco Mexicatessen Inc. Tortilla Manufacturer carries on the legacy of the ancient Aztecs through. They offer a complete line of fresh tortillas available in a variety of flavors including Flour and Traditional (Mexican corn) style, along with tostadas and chips made with real premium quality Nixtamal. 

The logo comes in two forms

  • The first compact version comes with the optional red Aztec shapes on either side of the name - to be used depending on the application of the logo. Below the logo, I incorporated a cryptic Meso-American approach to representing the business number: 323-266-0267.

  • The second is the most traditional version of the logo based on the original brand of Acapulco Mexicatessen Inc. with refined typographic applications and the full name of the brand with the Aztec Goddess of corn.

The Montebello Historical Society

 The Juan Matias Sanchez Adobe, built in 1845, still stands at the center of old Rancho la Merced in Montebello.  Recently restored, Rancho la Merced is the City's oldest standing structure.


In the spirit of #worldphotographyday my #photography website is officially launched

A photo posted by Erin Marie Photography (@erinmariephotographyla) on

The Eye

The first stage involved distilling Erin Marie's incredibly approachable personality into typographic form.

  • I demonstrated to the client several options that ranged in the level of formality & femininity.

  • Once the appropriate typeface was selected, I meticulously customized the letters such as: creating some distinction between the finial of the lowercase letter i and the shoulder of the letter n.

Based on my research of existing logos: I decided it would be best to provide two visual solutions instead of a singular logo. 

  • The first is a typographic lock-up that has the classic multifunctional ability to serve as both the header for her website in addition to the unifying watermark over her photographs.

  • The second logo (shown here) has minimal features that reference my visual interpretation of the eye of the camera. This logo is used on her social media account to further market herself to a global audience.

The Trumpet

Dillon Tostado is a down-to-earth authentic and creative individual. His primary artistic medium is music. He excels in his abilities to record and performs as a freelance Trumpeter. After meeting over some beer/cider and hotdogs, he came to me with his typographic idea written on a used napkin: a beautifully creative hybrid of his name in the form of a trumpet. He entrusted me with the task of actualizing his vision by refining and rendering the design in vector form.

We are proud of our collaborative efforts.

Business Card

Business Card

The Scientist

As an extension of my pro-bono work with, I collaborated with aspiring young entrepreneurs by guiding them in an intensive, four-month startup incubator via Catapult. Catapult provides participants with an immersive experience during which they must build, pitch, fund, and launch a venture. 

About the concept:

  • Science can be defined as the study of the world around us through observation and experimentation. Nevertheless, thousands of high school students never experience this explorative and creative aspect of science simply due to the high cost of the equipment and materials needed to perform laboratory experiments in a high school classroom. LabCrate is an innovative solution that provides simple lab packages on loan to high schools with a limited budget for science. By allowing multiple schools access to research-grade equipment and experiments for a specific period of time, we keep costs down and give students the confidence and experience they need to continue their science education and enter careers in science and technology.