Service: Our services encompassed various aspects of design and branding, including:

• Logo Branding

• Visual Elements (Iconography)

• Marketing and Promotional Materials (Print and Web)

• Creative Writing

• Photography

• Environmental Signage

• Packaging Designs

My role in the project was to provide design expertise, ensure the brand's cohesiveness, and bring to life the cultural and historical elements of the Aztec heritage.

Mission: The mission of this project extended beyond creating a brand identity. It was centered on helping Acapulco Mexicatessen Inc. Tortilla Manufacturer preserve the culinary traditions of the Aztecs and establish a brand identity that honored their heritage while reflecting the premium quality of their products. We aimed to create a brand that could tell a compelling story and ensure product excellence shone through.

Approach: In approaching the Acapulco Tortilleria project, I drew on my personal background as a first-generation Mexican American firmly rooted in Mesoamerican historical traditions. With tortillas being a dietary staple since 10,000 B.C.E., I respected this rich history by making the Centli icon, symbolizing the Aztec goddess of corn, a central visual element. My inspiration comes from my deep respect for our culture and the desire to decolonize it creatively. This led me to embrace the Aztec and Mayan histories in the branding. My experiences profoundly influenced my creative process, including travels to the Yucatan Peninsula (Mexico) and active learning about various Mesoamerican cultures. I believe in celebrating our heritage while infusing it with a contemporary twist, and this principle guided my approach to the project.

Outcome: The outcome of the project was a comprehensive branding solution for Acapulco Tortilleria. This solution included:

• A distinctive logo seamlessly fusing Aztec iconography with modern design.

• Meticulously designed marketing materials, including environmental signage, calendars, business cards, and packaging.

Impact: The impact of our work was significant. Through the new branding, we helped Acapulco Tortilleria strengthen its brand, increase brand loyalty, and better connect with its customers. The return on investment was evident in enhanced customer engagement and increased market visibility.